The Write Deliverables
Good Ol' Sales Tools
I have literally -- not figuratively -- produced 100s of sales tools over the years. More often than not I establish product positioning, plus write the materials with input from product management and sales.
Scripting and directing development of videos and animation
Sales and customer training
Private podcast for the sales force
Practice management tools
Plus, super glamorous things like product promos, pricelists and the inevitable checklist
I am responsible for the entirety of my company's online presence including the website, social and blogs. I provide editorial feedback for all content and write much of it myself. Here are some examples:
Subspecialty Providers and Extenders Drive Use of 3rd Line Therapies for OAB
Inadequate Device Cleaning Remains a Top Issue: The 2017 ECRI Report
New Education Program is Designed to Improve PTNS Patient Retention
A long, long time ago I was a girl who said to her boss, "Why are we paying someone to create ads and marketing campaigns? I can do it better and for less." My boss, bless her heart, gave me a shot. Before long, the CEO was recognizing me in front of the company for creating creative campaigns that generated awareness and leads for our company. Digital copies of my most favorite campaigns have been lost to the time/space continuum. However, here are a couple more recent examples of note:
What good is a good idea if you can't get it done? I'm obsessively detailed when it comes planning and executing marketing communication strategy and tactics. I'm a huge fan of planning documents, backwards timelines and other helpful tools like the Monday.com task management software to keep track of responsibilities and to ensure that things keep moving forward on projects such as:
Meetings and conventions
It's hard not to geek out about all the stuff you can do with clear objective and a marketing automation platform like HubSpot -- workflows, landing pages and reporting, oh my!
MyPTNS education program built on time-based workflows
Webinar promotion and follow-up
Just For Fun
I've led the creation of themes and communications plans for dozens of sales incentive programs. Some of them, like the Johnny's, get pretty wacky. And yes, winners did receive a Johnny trophy!
Proud cohost of The Comm Capers Podcast.