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Ebook campaign: Speed Ahead with Technology that Streamlines Work & Collaboration
Ebook featuring influencer content
The goal of this multichannel campaign was to build thought-leadership and buzz that positioned Cherwell (now Ivanti) as an innovative business solution provider that supports teams across the organization, including information technology, human resources and logistics.
The pivotal piece in the campaign was an ebook that featured influencer content. My role in the project was to develop the campaign concepts and write the creative for the deliverables. I also edited the influencer submission and selected which quotes to include.
Other deliverables for this campaign included a promotional email, a website landing page, a social media promotion package (for both Cherwell and the influencers) and two blogs.
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