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Ebook campaign: Bridging to Better Population Health
Ebook featuring influencer input for a healthcare payor audience
The Bridging to Better Population Health is an ebook designed to spark conversations about population health. The ebook shares research and expert options about strategies and opportunities to help bridge the divide between payers and providers.
My role in the project was to develop the campaign concepts and write the creative for the deliverables. I also edited the influencer submission and selected which quotes to include.
Other deliverables for this campaign included a promotional email, a campaign landing page, a social media package with promotional messages for both the company and influencers and two promotional blogs.
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