Rebecca AndersonCampaign: Speed Ahead with Technology That Streamlines Work & Collaboration For this influencer campaign for Cherwell, I developed the theme and wrote the content for ebook (selected pages are shown below), promot...
Rebecca AndersonBlog: 5 Brands that Focus on Omnichannel Customer Experience(Written for Treasure Data) Technology continues to redefine what’s possible in omnichannel marketing. But what exactly does a good omnic...
Rebecca AndersonBlog: Engaging Patients with Chronic Conditions During the COVID-19 Pandemic(Written for Grayduck Health) COVID-19 has shifted healthcare discussions. Patients aren’t considering elective procedures — even if they...
Rebecca AndersonBlog: Games People Pay: How Data Enrichment Boosts Gaming & Entertainment Revenue(Written for Treasure Data) What makes a video game popular—and engaging enough to pay for it? And what drives success for video game com...
Rebecca AndersonBlog: Marketers, Here’s How to Talk to IT About Your Website Needs(Written for Pantheon) Do you feel like marketers and the IT department don’t always speak the same language? When you say you want a sit...
Rebecca AndersonBlog: Big Data & Analytics for the Office of Finance(Written for Prophix) Is your business data-driven? Trick question. Every business is. Can you imagine a successful company that made dec...
Rebecca AndersonBlog: Using Technology to Personalize The Patient Journey(Written for Grayduck Health) If you tab through the doctor reviews on Healthgrades or other online sites, you’ll quickly discover someth...
Rebecca AndersonBlog: Engaging Loyalty Rewards Members with Custom Online Storefronts during the COVID-19 Pandemic (Written for RAZR Rewards) Surely you've seen the trends related to your loyalty program. Credit card spending is down. Redemptions are d...
Rebecca AndersonBlog: In-Demand Skills for the Modern Content Marketing Manager(Written for Divvy) For many, the role of a content marketing manager is an enigma. When you try to explain the scope of your position, d...
Rebecca AndersonBlog: Beyond the EHR - What's Next for Health IT(Written for Change Healthcare) Better patient care. Improved access to clinical data. Higher staff productivity. These are just some of ...
Rebecca AndersonBlog: Website Migration for Marketers: Keep Your Traffic and Improve Performance(Written for Pantheon) So, you’re ready to migrate your website. Exciting! When done right, a website migration is a simple process, and ...
Rebecca AndersonBlog: How to Fortify Cybersecurity for Health IT(Written for Change Healthcare) Cybercriminals are increasingly savvy and sophisticated. The long list of concerning breaches of healthca...
Rebecca AndersonBlog: The Current State of Machine Learning in Radiology: What It Can, Can't, and Shouldn't Do(Written for Change Healthcare) Machine learning in healthcare is no longer a “might-be.” Even within radiology, there are already numer...
Rebecca AndersonBlog: Using a Voiding Diary Form Helps Overactive Bladder and Incontinent Patients(Written for Cogentix Medical) Voiding diaries are a valuable diagnostic tool for both patient and physician. When a voiding diary is adm...
Rebecca AndersonBlog: Today's Must-Have Intelligence Technology for Law Firms(Written for Introhive) “Work smarter not harder” has become the rallying cry for law firms struggling with flat demand for independent l...
Rebecca AndersonBlog: Got Product Contamination? FTIR Analysis Can Be the First Step in the Troubleshooting Process(Written for Innovatech Labs) An unknown residue on a molded plastic part. Peculiar fibers present on plastic packaging. And adhesion fai...
Rebecca AndersonBlog: Machine Learning in Finance: How to Get Started(Written for Prophix) Machine learning has seemingly unlimited potential to make your Office of Finance more efficient and effective. But...
Rebecca AndersonBlog: Shaking Up The Scenario Analysis Process(Written for Prophix) Creating a scenario analysis without the correct tools can feel like you are shaking a Magic Eight Ball, hoping for...
Rebecca AndersonBlog: The Quintessential Content Marketing Manager: Day-to-Day Responsibilities(Written for Divvy) Busy professionals like to say that they have a million things to do. For content marketing managers, this number may...
Rebecca AndersonBlog: Beyond Compliance - GDPR, CCPA & 3 Ways CDPs Build Customer Trust(Written for Treasure Data) Compliance with data privacy regulations—such as the GDPR and CCPA—is paramount for any data-driven marketer,...
